Galaxy Polling - Biased?
Saturday, 20 October 2007
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Galaxy Polling - Biased?
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 Again we see the possibility that Galaxy has been push polling. On the News Ltd website there are two different interactive versions of the Galaxy poll - one with a total of 5 questions, and one with a total of 9. The questions are numbered, thus suggesting they were asked in that order.

Let's have a close look at these questions...

First up, the "short" version, which can be found online here.

 

Nothing wrong here, the voting intention is asked first, as it should be. However, let us now consider the long version of this poll, which can be found online here.

There is something very wrong if this shows the true order of polling questions. As I previously stated, questions on voting intention should be asked first - however here we see a question on whether or not you "know enough about Kevin Rudd to have formed your opinion already or are you reserving judgement?". This is a question which could create doubt in the minds of those answering the survey.

It is followed by a question on whether you are better or worse off compared to three years ago - again this could be seen to put greater emphasis on the state of the economy, something which could potentially boost the Coalition vote.

Questions 3 & 4 are on whether the two main parties deserve to win the election. Impact on voting intention is probably negligble - but these questions should still not be asked before voting intention.

Only at question 5 do we see one on voting intention.

What is going on here? David Briggs, the head of Galaxy Polling, is an unashamed Coalition supporter. He wouldn't modify the questioning to benefit his side of politics - would he? Couldn't be trying to shift the media narrative? No... never!


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6. Written by This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , on 22-10-2007 01:55
Well, Dell, I hope you got Curtin's name right in your thesis....... :grin
7. Written by JJ, on 23-10-2007 10:11
Dell, that's a very interesting story! Press black holes... looks like the need to control public opinion runs in the family. The apple never falls far from the tree and all that.  
 
Hopefully whoever takes over Rupert's empire won't be driven by the same need. I wonder what the succession plan is anyway.. originally Lachlan was heir apparent, but now it's not so clear..
8. Written by This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , on 23-10-2007 13:26
I am afraid you are mistaken in referring to 'push polling'. It would appear that Galaxy may have influenced the poll responses by the way they structured the questions - this is biased or loaded polling. 'Push polling', however, refers to the use of opinion polling calls as a cover to spread malicious information in the electorate. To my knowledge, real push-polling was first used in Australia by Mark Textor to spread racial fear based on lies about the NT Labor Party in the mid 1990s, and he also used it against the Labor candidate in the by-election for the seat of Canberra in 1995.
9. Written by JJ, on 23-10-2007 15:56
Thank you for that clarification canberra boy. I'll fix the heading.
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